Note: The Pyramid Principle is a user-friendly effective tool to assist the social entrepreneur in thinking through key details of their social enterprise
TIP: Use it to complement planning in Modules 2, & 4. in the Practitioner Guide. Appendix 1 of the Guide has many other problem-solving tools.
The following short excerpts will hopefully spark enough interest to check out the full article with the link after the schematic.
TIP: Look at the schematic for a guide to the following steps.
“One of the most simple yet effective and fun methods for strategic thinking is the Pyramid Principle. It’s a communication framework you can repurpose for strategic thinking and problem-solving. Here is how.
Write Down the Most Desirable Outcome
Do we even know what we want?
This is where the discussion starts in teams. It’s a reality check early on.
Here, you have two options depending on the context:
Option 1: Be generic and write down an ideal scenario. For example, if you’re planning a wedding, you could say, “Our wedding will be a great success.”
Option 2: Be specific and write down a SMART goal. A SMART goal is specific, measurable, actionable, relevant, and time-bound. For example, if you work in marketing, you may say, “Our email campaign leads to $10,000 in additional sales in 1 month.”
Here, you follow two steps, starting with a simple question.
Question 1
What would need to be true for _______ to be true?
Insert the most desirable goal in the blank.
For example, “What would need to be true for our email campaign to lead to $10k in additional sales in 1 month to be true?”
Now, you brainstorm all the things that must be true for the most desirable goal to be true.
Now, you brainstorm all the things that must be true for the most desirable goal to be true.
The result of your brainstorming are conditions that satisfy the following logic:
If: condition A) AND condition B) AND condition C) are true, than: goal D) is true.
You should aim for 3–4 conditions. (See level 2 of the schematic)
Question 2
Can we think of a scenario where the 3 post-its below are true but the main goal is not automatically true?
This will trigger you to think of conditions you may have missed.
If you think of additional items, you add them to the existing post-its. (See Level 3)”
TIP: At this point I suggest you review the article which contains much more useful information.
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